The brief
An imagined three-chair studio run by two nail techs who left the shopping-centre chains. Inner West students and office workers who hate finding out the price at the counter.
The problem
Beauty sites all look alike: soft pink, gold script, a stock hand. Booking sends people to a third-party app, where they drop off.
Design decisions
Type
Unbounded for headlines, Onest for text.
Colour
Whatever polish you pick, on a plain off-white page. The twelve shades are named after Sydney.
Layout
Tap a tip and the whole hero floods with that shade, and the booking form carries it through. Prices are listed in full, and the panel adds up the total and time.
The thing people remember
The tappable colour fan: decoration, colour chart and first step of booking.
Image & font credits
- Images are AI-generated illustrations of fictional businesses.
- Fonts: Unbounded and Onest, self-hosted on this site under the SIL Open Font License 1.1.
- Business name, people, prices and (02) 5550 number are fictional (range reserved for fiction by the ACMA).